The ABSURT Story
It's all about the tonic
So it's all about the tonic. Tonic is normally known as Gin’s best friend. Back in the old days it was based on Cinchona bark. Today by far the most tonics are based on quinine - the chemical element in cinchona, which gives tonics their special bitter note. And it is also the element that is effective against the malaria parasite. Quinine was up untill the 2nd World War the only effective cure for malaria, but since the mosquito threat is minimal in Europe, tonic has grown into a leisure drink and a partner in crime with gin.
ABSURT challenges the tonic in its usual way. ABSURT delves into the bitterness and defines tonic as a unique drink and not just a sidekick. The Nordic nature is filled with bitter herbs and tasty spices and they define the backbone of ABSURT tonic.
It's ideal on its own. Works perfectly as a mixer with your favourite spirit - gin is great, other spirits such as whisky and rum are magnificent too. ABSURT can also be the magic bitter/sweet ingredient which makes a cocktail or a mocktail stand out. And ABSURT is of course also the tonic to help you create the g&t with the unique personal twist. Enjoy!
The "bitter" Boys
Curiosity killed the cat...but it also made the tonic. In ABSURT three (less than) bitter men are found behind every tonic.
Founders Morten, Peter and Jesper are friends through 25 years and have always shared interest in similar things. These have evolved through time. It used to be skipping school in order to hang out, play and listen to music, cook, eat and drink...
The food and drinks have always been a mutual passion. And through wonderous and magical ways they all ended up doing something related to this. One as a microbiologist, one as a business developer in the food business and one as a teacher with great flair for communication, storytelling and visuals. But still it took more than 20 years to find the gap which ABSURT had to fill. ABSURT is a result of friendship, experiments, courage and curiosity. So maybe curiosity did kill the cat, but it has also made a unique tonic. We're proud to present ABSURT.
HOW IT WORKS
You mix and impress
How to use the tonic is your choice...below we've added inspiration
Plain and simple; the tonic at it's roots
Recipe by Christian Dyrvig Wendelboe
Ol' Skool with a twist
G/T with maximum flavour
Bitter Dry Bubbles
The fancy tonic
Dark and Bitter
Rum n' Tonic
The Nordic connection
Wormwood and Whisky
The Absurt Mare
Recipe by Christian Dyrvig Wendelboe
Old and new enemies China, USA and Japan come together with Absurt to make a great neat cocktail
The sherrycasks in the otherwise very tight japanese Yamazaki blends perfectly with the deep amber colour and dry notes of the chinese Ricewine. Absurt lends bitterness and Herbal tones.
The sweet Riza bitters lends that ekstra spunk and American joviality to this drink.
Take me to church
Cocktails are made to tickle the tastebuds. We strive to combine different elements in an attempt to every sip an experience.
This cocktail is sinful forgiveness in a mouthful. Have one and you crave another. It contains quite a bit of alcohol, but the sirups sweeten it and hide the taste. On top you'll have heavenly foam from the egg white, almost like a bittersweet cloud.
Summertime...and the living is easy
When one tonic is not enough, there's a way to solve it... Mix it with another tonic. "Summertime...and the living is easy" is a cocktail which we recommend for sunshine and jolly good times.
When we produced our Batch 007, we had to make our very own Martini James Bond Style... So we did. It might peel the skin from your teeth but we promise you, it's in a very tasty way.
Taste the Tonic!
"Taste the Tonic"
We also offer you the chance to taste the tonic. Below you'll find date and place, but guess what. It's also possible to book us for a private event. Why not Invite your friends, co-workers or family and serve them a unique tonic used in different cock- and mocktails. Contact us at email@example.com for further details.
09.11.2018 - Ginfestival - Egedal Gymnasium
16.11.2018 - Aarhus Gin & Tonic Festival
17.11.2018 - Aarhus Gin & Tonic Festival
24.11.2018 - Foodfilmfestival. Make your own tonic workshop
26.10.2018 - Bolig - Mad og Design Messe Odense
27.10.2018 - Bolig - Mad og Design Messe Odense
28.10.2018 - Bolig - Mad og Design Messe Odense
13.10.2018 - "Verdens Største Ginsmagning"
08.09.2018 - FooD Festival, Aarhus
07.09.2018 - FooD Festival, Aarhus
29.08.2018 - "Breaking the new" @ Copenhagen Cooking
09.06 2018 - World Gin Day 2018, Odense
01.06 2018 - Open by Night, Alliance Vin, Viborg
25.5-26.5 2018 - Gin & cocktail festival, Politikens Hus, København
18-20.03.2018 - FoodExpo, Herning
16.03.2018 - Private Arrangement
01.03.2018 - Bilka innovation. Closed event at Dansk Supermarked
31.12.2017 - “Skafferiet”, Hinnerup
30.12.2017 - “Vin og Vin”, Viborg
29.12.2017 - "Vinpusheren, Højbjerg
14.12.2017 - Private Arrangement
1.12.2017 - “Skafferiet” , Hinnerup
We’ll be looking forward to it
Innovation, Production, Cleaning, Sales, Having Fun and Everything else:
Peter W. Astrup: +45 21 35 87 84
Jesper Hother: +45 25 59 51 19